Good Marketing Is Just Clear Thinking Made Visible.
I've spent over 20 years in marketing — from brands like Metro, IKEA, Cadbury, and INTERAC to building growth strategies for mid-sized telecom companies and service-based practitioners in private practice.
I'm also an entrepreneur. Rose+Thorn is my second startup, built after successfully growing, scaling, and exiting my first. That range of experience — big brand, small business, startup founder — taught me something that shapes everything I do today: the best marketing doesn't come from bigger budgets. It comes from understanding what makes a business worth choosing, and building a system that communicates it consistently.
I'm bilingual (English and French), based in Ontario, and I still believe that good marketing is just clear thinking made visible.
Why I focus on mental health practitioners in private practice.
I've worked with mental health practitioners for several years now, and I keep coming back to this work because the challenges are unlike anything else in marketing. You're operating in a space where advertising is regulated, trust is everything, where the wrong message can do real harm, and where most marketing advice simply doesn't apply.
I'm also a firm believer in therapy and mental health. I think we need to do more to make mental health support accessible — and that starts with making sure the people who provide it can actually be found by the people who need it. Too many excellent psychologists and psychotherapists are invisible online, not because they lack skill, but because they've never had a marketing strategy built for the realities of regulated practice.
That's the problem Rose+Thorn exists to solve.
Built around
The EQ+AI Method™
The EQ side is 20 years of real marketing experience. What makes a potential client choose one psychologist over another. It's knowing the difference between marketing that feels authentic and marketing that feels like a template.
The AI side is the leverage a solo practice doesn't have time for: tools that draft, analyze, and optimize faster than any one person could by hand. But AI never makes the final call. Every deliverable, whether it's a 90-minute workshop or a full practice relaunch, gets reviewed by a person who knows what you're allowed to say and what puts your license at risk, before it ever reaches you. Because the person is the brand and the brand has to sound like the person, not an algorithm.
Every strategy we build is compliant with advertising requirements, optimized for both traditional search engines (Google) and AI-powered search tools (ChatGPT, Claude, Google AI Overviews), and grounded in what actually works for private practice growth.
Who This Is For.
Rose+Thorn Consulting specializes in marketing for psychologists and psychotherapists in private practice in Ontario. Whether you're launching a new practice, trying to fill empty appointment slots, or looking to attract clients who are a better fit for your specialization — we build strategies for that.
This is for you if:
You know you need marketing but don't know where to start
You've tried doing it yourself and it feels inauthentic or overwhelming
You're concerned about compliance and don't want to guess
You want a marketing system that works consistently without requiring hours of your time every week
You believe the right clients are out there, they just can't find you yet
A Few Quick Questions
So our first conversation is useful, not generic. No pitch, no pressure, just context.